Australia Car Rental Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 5.7% (2025-2033)
The car rental industry in Australia offers a dynamic and growing market, driven by rising travel demand and convenient mobility solutions for both tourists and locals. According to the latest report by IMARC Group, the Australia car rental market size reached USD 2,717.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,476.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033.
Download sample copy of the Report: https://www.imarcgroup.com/australia-car-rental-market/requestsample
Australia Car Rental Industry Trends and Drivers:
The expanding tourism industry, as well as the increasing need for cost-effective and flexible transportation solutions, are the factors responsible for the growth of the Australia car rental market. Moreover, the market is propelling as domestic and international travelers rely on car rentals to explore cities and remote areas. Additionally, the surge in business travel is fueling demand for corporate rental services as companies prefer these cost-efficient solutions over maintaining owned vehicle fleets. Besides this, the integration of digital platforms and mobile apps has also been a significant driver, offering seamless booking experiences, real-time vehicle tracking, and loyalty programs that enhance customer convenience and satisfaction.
The growing emphasis on sustainability and evolving customer preferences for eco-friendly travel are augmenting the Australia car rental market. In addition to this, rental companies are increasingly incorporating electric as well as hybrid vehicles into their fleets, supported by government incentives and infrastructure development for electric vehicle charging. This transition aligns with rising consumer awareness about environmental conservation and reducing carbon emissions. Furthermore, car-sharing services and subscription-based rental models are gaining traction, appealing to younger, tech-savvy demographics seeking affordable, on-demand mobility. Advances in technology, such as contactless payment systems and AI-powered fleet management, are streamlining operations and improving efficiency. These innovations not only enhance user experiences but also enable rental companies to optimize their offerings and remain competitive. Apart from this, as consumer preferences shift towards greener and more flexible travel solutions, the Australia car rental market is expected to drive sustained growth over the forecasted period.
Our report provides a deep dive into the market analysis, outlining the current trends, underlying Australia car rental market demand, and growth trajectories.
Australia Car Rental Industry Segmentation:
The report has segmented the market into the following categories:
Booking Type Insights:
- Offline Booking
- Online Booking
Rental Length Insights:
- Short Term
- Long Term
Vehicle Type Insights:
- Luxury
- Executive
- Economy
- SUVs
- Others
Application Insights:
- Leisure/Tourism
- Business
End User Insights:
- Self-Driven
- Chauffeur-Driven
Regional Insights:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
Street: Morgan Park QLD 4370
City/Town: Warwick
State/Province/Region: Queensland
Country: Australia
Zip/Postal Code: 4370
Email: [email protected]
Phone Number: +1-631-791-1145