Brain Health Supplements Market 2024 | Growth, Demand and Forecast Till 2032

IMARC Group's report titled "Brain Health Supplements Market Report by Product (Natural Molecules, Herbal Extract, Vitamins and Minerals), Form (Tablets and Capsules, Powder, and Others), Distribution Channel (Supermarkets and Hypermarkets, Drug Stores, Online Stores, and Others), Application (Memory Enhancement, Attention and Focus, Depression and Mood, Sleep and Recovery, Anti-aging and Longevity, and Others), and Region 2024-2032", The global brain health supplements market size reached US$ 6.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 7.9% during 2024-2032.

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Factors Affecting the Growth of the Brain Health Supplements Industry:

  • Aging Population:

The rising adoption of brain health supplements among the geriatric population is impelling the market growth. As people live longer, the incidence of age-related cognitive decline and neurodegenerative diseases, such as Alzheimer’s and dementia, increases. Older adults are becoming more proactive about maintaining their cognitive health and are turning to supplements as a preventive measure. This demographic shift creates a demand for products that claim to enhance memory, focus, and overall brain function. Additionally, the growing emphasis on maintaining quality of life is offering a favorable market outlook.

  • Stressful Lifestyles:

Modern lifestyles, characterized by high-stress levels, demanding work schedules, and constant connectivity, are catalyzing the demand for brain health supplements. Chronic stress negatively affects cognitive functions, such as memory, attention, and decision-making, leading individuals to seek solutions that can help manage stress and enhance brain performance. Brain health supplements that claim to reduce stress, improve mood, and increase cognitive function are becoming increasingly popular among working professionals and students. Furthermore, there is a rise in the need to maintain high productivity levels in competitive environments.

  • Increasing Prevalence of Cognitive Disorders:

The rising prevalence of cognitive disorders, including Alzheimer’s disease, Parkinson’s disease, and various forms of dementia, is contributing to the market growth. There is an increase in interest in preventive measures and supportive treatments as these conditions become more common. Brain health supplements are often marketed as products that can help delay the onset or mitigate the symptoms of these disorders. Families and caregivers of those affected by cognitive disorders are also looking for ways to support brain health and improve quality of life.

Leading Companies Operating in the Global Brain Health Supplements Industry:

  • Accelerated Intelligence Inc.
  • AlternaScript
  • Aurobindo Pharma
  • HVMN Inc.
  • Liquid Health Inc.
  • Natural Factors Nutritional Products Ltd.
  • Onnit Labs Inc.
  • Purelife Bioscience Co. Ltd.
  • Quincy Bioscience LLC
  • Reckitt Benckiser Group plc. 
  • Teva Pharmaceutical Industries Ltd.

Brain Health Supplements Market Report Segmentation:

By Product:

  • Natural Molecules
  • Herbal Extract
  • Vitamins and Minerals

Natural molecules represent the largest segment due to their wide acceptance for being derived from natural sources, perceived safety, and effectiveness in enhancing cognitive functions.

By Form:

  • Tablets and Capsules
  • Powder

Others

Tablets and capsules account for the majority of the market share owing to their convenience, precise dosage, and longer shelf life compared to other forms.

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Drug Stores
  • Online Stores

Supermarkets and hypermarkets exhibit clear dominance in the market, offering people the advantage of a wide variety of choices under one roof and the ability to compare products directly.

By Application:

  • Memory Enhancement
  • Attention and Focus
  • Depression and Mood
  • Sleep and Recovery
  • Anti-aging and Longevity
  • Others

Memory enhancement holds the biggest market share, reflecting the widespread concern among individuals of all ages about memory loss and the desire to improve or maintain memory function.

Regional Insights:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

North America enjoys the leading position in the brain health supplements market, driven by a high consumer awareness of mental health and cognitive function, robust healthcare spending, and the presence of key market players in the region.

Global Brain Health Supplements Market Trends:

The increasing awareness among individuals about mental health and cognitive well-being is propelling the market growth. People are becoming more educated about the impact of nutrition on brain function due to widespread information dissemination via digital media, healthcare professionals, and public health campaigns. The recognition of brain health as a critical component of overall health is leading to an increase in the demand for supplements that support mental clarity, focus, and memory.

Advancements in biotechnology and nutraceuticals are leading to the development of more effective and targeted brain health supplements.   

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