IMARC Group's report titled "Brown Rice Market by Type (Sweet Brown Rice, Brown Basmati Rice), Grain Size (Long-Grain Brown Rice, Medium-Grain Brown Rice, Short-Grain Brown Rice), Distribution Channel (Hypermarkets and Supermarkets, Grocery Stores, Convenience Stores, Online, and Others), Application (Household, Food Service, and Others), and Region 2024-2032", The global brown rice market size reached US$ 10.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 15.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.14% during 2024-2032.
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Factors Affecting the Growth of the Brown Rice Industry:
- Increasing Health and Wellness Trends:
Brown rice is perceived as a healthier option compared to white rice as it undergoes less processing and retains more of its natural nutrients, including fiber, vitamins, minerals, and antioxidants. As people are becoming more health-conscious, they are choosing brown rice over white rice to incorporate more nutritional value into their diets. Moreover, brown rice is often recommended for weight management due to its high fiber content, which helps in promoting satiety and reduce overeating. With rising concerns about obesity and weight-related health issues, individuals are seeking out foods like brown rice that can support their weight management goals.
- Rising Demand for Organic Products:
Consumers are concerned about the potential health risks associated with synthetic pesticides and chemical residues commonly found in conventionally grown crops. Organic brown rice is cultivated without the use of synthetic pesticides, herbicides, or fertilizers, making it a preferred choice for health-conscious individuals who want to minimize their exposure to potentially harmful chemicals. Furthermore, organic farming practices prioritize soil health and biodiversity, which can result in higher nutrient content in organic crops compared to conventionally grown ones. Organic brown rice is often perceived as having superior nutritional quality, with higher levels of vitamins, minerals, antioxidants, and beneficial phytochemicals.
- Product Innovation and Marketing:
Food manufacturers are introducing innovative and convenient brown rice products, such as microwaveable pouches, pre-cooked brown rice, and instant brown rice. These products cater to busy consumers looking for quick and easy meal solutions without sacrificing health and nutrition. The convenience factor encourages more people to incorporate brown rice into their diets. In addition, key players are focusing on promoting the health benefits of brown rice, emphasizing its high fiber content, essential nutrients, and role in supporting weight management, heart health, and digestive wellness. Health-conscious consumers are more likely to choose brown rice over other grains when they are informed about its nutritional advantages.
Leading Companies Operating in the Global Brown Rice Industry:
- Amira Nature Foods Ltd.
- Asia Golden Rice Co. Ltd.
- Chandrika Group of Mills
- Daawat Foods Private Limited (LT Foods Ltd.)
- Goya Foods Inc.
- Kohinoor Foods Limited
- KRBL Limited
- Lundberg Family Farms
- Riviana Foods Inc. (Ebro Foods S.A.)
- T.K. Rice Mill
- Ash Co. Ltd.
Brown Rice Market Report Segmentation:
By Type:
- Sweet Brown Rice
- Brown Basmati Rice
Brown basmati rice accounts for the majority of the market share due to its exceptional aroma, long and slender grains, and nutty flavor.
By Grain Size:
- Long-Grain Brown Rice
- Medium-Grain Brown Rice
- Short-Grain Brown Rice
Long-Grain Brown Rice holds the largest share in the industry as it is one of the most widely consumed varieties of brown rice globally.
By Distribution Channel:
- Hypermarkets and Supermarkets
- Grocery Stores
- Convenience Stores
- Online
- Others
Hypermarkets and supermarkets represent the leading market segment as they play a pivotal role in the distribution of brown rice globally.
By Application:
- Household
- Food Service
- Others
Household represents the leading market segment as it constitutes a significant portion of the global brown rice market.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific accounted for the largest market share due to the rising health-conscious trend in the region.
Global Brown Rice Market Trends:
The growing importance of sustainability among consumers when making food choices is driving the demand for brown rice as its production is generally perceived as more environmentally sustainable compared to white rice production due to its minimal processing and retention of the bran layer, which contains nutrients and fiber, thereby supporting the growth of the market.
Additionally, key players are introducing a variety of brown rice-based products to cater to different consumer preferences and dietary needs. This includes ready-to-eat (RTE) meals, brown rice pasta, snacks, beverages, and gluten-free alternatives, expanding the versatility of brown rice and appealing to a broader consumer base.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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