According to IMARC Group’s latest report, titled “Electric Toothbrush Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global electric toothbrush market size reached US$ 3.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.0 Billion by 2028, exhibiting a growth rate (CAGR) of 3.7% during 2023-2028.
An electric, or power, toothbrush represents a device that is utilized for cleaning the tongue, teeth, and gums via automatic bristle motions. It generally uses side-to-side and rotations movements of the head and is effective in minimizing the effects of gingivitis and removing the plaque. The electric toothbrush consists of digital reminder systems, timers, multiple brush head attachments, and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. In line with this, it also provides several brushing modes, such as gum care, routine brushing, deep cleaning, tongue cleaning, whitening, reducing tooth sensitivity, etc.
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Market Trends
The growing prevalence of oral and tooth-related diseases is primarily driving the electric toothbrush market. Additionally, the widespread adoption of unhealthy dietary patterns, including consumption of sugar-rich food, alcohol, tobacco, etc., and changing lifestyles of individuals have increased the occurrence of cavities and other dental problems, thereby propelling the demand for oral care products. Besides this, the rising utilization of innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas is acting as another significant growth-inducing factor. Moreover, continuous technological advancements, including the development of smart electric toothbrushes with advanced pressure sensor technology, head replacement reminding capability, Bluetooth connectivity, and real-time data transfer to smartphones for constant monitoring, are also positively influencing the global market. Apart from this, the inflating disposable incomes of the consumers, aggressive promotional activities by leading manufacturers, and easy product availability via online retail channels are anticipated to fuel the electric toothbrush market over the forecasted period.
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List of Key Companies Covered in this Market Report:
- Church & Dwight Co. Inc (NYSE: CHD)
- Colgate-Palmolive Company (NYSE: CL)
- Conair Corporation (Jarden) (OTCMKTS: CNGA)
- Den-Mat Holdings LLC
- Fresh LLC (High Ridge Brands Co.)
- FOREO
- Koninklijke Philips N.V. (AMS: PHIA)
- Lion Corporation (TYO: 4912)
- Panasonic Corporation (TYO: 6752)
- Shenzhen Risun Technology Co. Ltd.
- SONIC Chic
- Procter & Gamble Company (NYSE: PG)
The report has segmented the market on the basis of technology, bristle type, distribution channel, end-user and geography.
Breakup by Technology:
- Rotational
- Vibrational
Breakup by Bristle Type:
- Soft Bristles
- Nanometer Bristles
Breakup by Distribution Channel:
- Online
- Offline
Breakup by End User:
- Adults
- Children
Breakup by Geography:
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
- Latin America (Brazil, Mexico)
- Middle East & Africa
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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