The latest report by IMARC Group, titled “Herbal & Organic Mascara Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global herbal & organic mascara market size reached US$ 120.87 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 169.82 Million by 2028, exhibiting a growth rate (CAGR) of 5.70% during 2023-2028.
Herbal and organic mascara is a cosmetic product developed to enhance the appearance of eyelashes while adhering to natural and eco-friendly principles. It is formulated using plant-based and organic ingredients and has gained popularity among consumers seeking safer and more sustainable alternatives for their beauty routines. It is free from common synthetic additives such as parabens, phthalates, and artificial fragrances. Instead, it incorporates botanical extracts, oils, and waxes to achieve the desired lengthening, volumizing, and darkening effects on lashes. Some commonly known natural ingredients found in these mascaras include aloe vera, chamomile, and jojoba oil, which provide nourishment and hydration to the lashes. It is gentle on sensitive eyes and skin, and the absence of harsh chemicals reduces the risk of irritation and allergic reactions. Additionally, herbal and organic mascara products are often cruelty-free and environmentally responsible, aligning with ethical and sustainable beauty practices.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/herbal-organic-mascara-market/requestsample
Herbal & Organic Mascara Market Trends and Drivers:
The herbal and organic mascara market is primarily driven by the growing awareness among consumers about the potential health risks associated with conventional cosmetics. In addition, the shifting consumer preferences toward products that are perceived as safer for the skin and eyes and free from harmful chemicals and preservatives are catering to this health-conscious consumer base, influencing the market growth. Moreover, the growing environmental consciousness led to the rise of herbal and organic mascara, allowing consumers to look for eco-friendly and sustainable alternatives, representing another major growth-inducing factor. Also, these products are available in recyclable or biodegradable packaging and are manufactured using environmentally friendly practices, augmenting the market growth. Besides this, some individuals have sensitive skin or allergies that make them susceptible to adverse reactions caused by traditional mascara ingredients, resulting in the adoption of herbal and organic mascaras, typically formulated with natural ingredients, including plant extracts that are less likely to cause irritation or allergic reactions, accelerating the market growth. Furthermore, the shift toward cruelty-free and vegan products, including herbal and organic mascaras, aligns with these ethical values, as they are often not tested on animals and do not contain animal-derived ingredients, creating a positive market outlook.
Report Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Liquid
- Gel/Cream
Distribution Channel Insights:
- Offline
- Online
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Au Naturale Cosmetics LLC
- Ecco Bella
- EVXO Cosmetics
- Josie Maran Cosmetics
- Lotus Herbals Pvt Ltd
- Odylique, RMS Beauty, LLC
- Ulta Beauty, Inc
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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