The latest report by IMARC Group, titled “Lip Powder Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global lip powder market size reached US$ 442.82 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 622.83 Million by 2028, exhibiting a growth rate (CAGR) of 5.72% during 2023-2028.
Lip powder is a cosmetic product that has become popular as an innovative and versatile option for lip color application. Unlike traditional lipsticks or liquid lip products, lip powder is typically presented in a finely milled powder form, often in a compact or loose powder. To apply lip powder, a specialized lip brush or applicator is used to pick up the pigment, which is then gently brushed or dabbed onto the lips. It offers flexibility as users can easily customize the intensity of the color by adjusting the amount applied and can also be used to create ombre or gradient lip effects. Additionally, lip powder tends to be long-lasting and transfer-resistant, making it a preferred choice for all-day wear. These products are available in a wide range of shades, catering to various preferences and skin tones. At present, lip powder is gaining immense traction across the globe among makeup enthusiasts for its ability to provide a unique and trendy lip look.
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Lip Powder Market Trends and Drivers:
The global lip powder market is primarily driven by the increasing consumer demand for long-lasting and versatile lip products. Lip powders offer a unique, matte finish that appeals to a wide range of beauty enthusiasts. Additionally, the shifting trend toward natural and organic cosmetics has fueled the adoption of lip powders, as they are often formulated with minimal ingredients and fewer chemicals. Apart from this, the rising influence of social media and beauty influencers has accelerated the adoption of lip powders, as they showcase the product's benefits and application techniques to a global audience. Moreover, the heightened awareness of sustainability and eco-friendliness among consumers is positively influencing market growth as lip powders are often packaged in eco-friendly and recyclable materials that align with the increasing emphasis on environmental responsibility. Besides this, the convenience and portability of lip powders that make them an attractive option for on-the-go consumers is propelling market growth. Furthermore, ongoing innovations in terms of shades and packaging, catering to diverse customer preferences, are contributing to market growth.
Report Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Palette
- Pen
Distribution Channel Insights:
- Online
- Offline
- Mom-and-pop Stores
- Drug Stores
- Supermarkets and Hypermarkets
- Direct Selling
- Brand Outlets
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Avon (Natura & Co)
- BUXOM Cosmetics
- CLE Cosmetics
- Clinique Laboratories llc (The Estée Lauder Companies Inc)
- Cult Beauty Ltd.
- Stellar Beauty
- Younique LLC
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