IMARC Group's report titled "Premium Bottled Water Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032", The global premium bottled water market size reached US$ 15.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.7 Billion by 2032, exhibiting a growth rate (CAGR) of 5.96% during 2024-2032.
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Factors Affecting the Growth of the Premium Bottled Water Industry:
- Increasing Awareness About Health and Wellness:
People perceive premium bottled water as a purer and higher-quality alternative to tap water and sugary beverages. They associate premium water with better hydration and overall well-being, making it a preferred choice for health-conscious individuals. Moreover, premium bottled water often contains essential minerals, such as calcium, magnesium, and potassium, which are beneficial for health. Individuals are attracted to these added health benefits, especially those seeking to supplement their diets with minerals lacking in their regular water sources.
- Product Innovation and Varieties:
Premium bottled water brands are innovating by offering a wide range of unique flavors and infusions, appealing to people seeking variety and novelty in their beverages. Flavors like fruit-infused, herbal-infused, and botanical-infused waters provide an alternative to plain water while offering a refreshing taste experience. Furthermore, many premium bottled water brands incorporate functional ingredients, such as vitamins, antioxidants, electrolytes, and adaptogens, to enhance the health benefits of their products. These added ingredients cater to specific needs of people, including hydration, energy, immunity, or relaxation, making premium bottled water a more attractive option for health-conscious individuals.
- Expansion of Distribution Channels:
The expansion of distribution channels allows premium bottled water brands to penetrate various retail outlets, including supermarkets, convenience stores, specialty grocery stores, and online platforms. This increased presence on store shelves enhances brand visibility and availability, making it easier for people to purchase premium bottled water during their shopping trips. In addition, premium bottled water is available in on-premise channels, such as restaurants, hotels, cafes, and fitness centers. As individuals prioritize health and wellness even when dining out or traveling, the availability of premium bottled water in these establishments provides an additional revenue stream for brands and enhances the overall dining or hospitality experience for people.
Leading Companies Operating in the Global Premium Bottled Water Industry:
- Alpine Glacier Water Inc.
- Berg Water
- Beverly Hills Drink Company
- Bling H2O
- Blvd Water
- Danone S.A., Gerolsteiner Brunnen GmbH & Co. KG
- Lofoten Arctic Water AS
- MINUS 181 GmbH
- NEVAS GmbH
- Roiwater
- Uisge Source Inc.
- Veen
Premium Bottled Water Market Report Segmentation:
By Product:
- Spring Water
- Sparkling Water
- Mineral Water
- Others
Mineral water represents the largest segment as its perceived health benefits make it highly desirable among people seeking a healthier lifestyle.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets hold the biggest market share due to their widespread accessibility and convenience for individuals.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Europe enjoys the leading position in the premium bottled water market on account of the growing trend of eco-consciousness.
Global Premium Bottled Water Market Trends:
Brands are exploring customization and personalization options to engage people and create a more personalized drinking experience. Customizable packaging, labeling, and flavor combinations allow individuals to tailor their bottled water choices as per their preferences, enhancing brand loyalty and satisfaction.
Additionally, with increasing urbanization and busy lifestyles, there is a growing demand for convenient, on-the-go hydration solutions. Premium bottled water brands are responding by offering portable packaging formats, such as single-serve bottles, pouches, and cans, catering to individual needs for hydration anytime, anywhere.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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