South Korea Hair Care Market Overview
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 1.7 Billion
Market Forecast in 2033: USD 2.3 Billion
Market Growth Rate: 3.40% (2025-2033)
South Korea's hair care industry is flourishing, driven by K-beauty trends and innovative product formulations. The market is poised for vibrant growth, fueled by consumer demand and global influence. According to the latest report by IMARC Group, south korea hair care market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033.
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South Korea Hair Care Industry Trends and Drivers:
In South Korea, the hair care business is thriving, bolstered by K-beauty that is having an effect globally, a customer base committed to their scalp health and premium products with a market size above $1.5 billion. Shampoos, conditioners, and specialized leave-on treatments like anti-hair loss serums are seeing overall market growth thanks to on-trend formulations with natural ingredients, such as ginseng and camellia oil. Also, because so many more options are available to consumers via e-commerce channels, such as Coupang and Olive Young, and through the increased visibility of influencer campaigns largely on social media, this category has taken off tremendously. The innovative nature of hair care in South Korea is supported by R&D in South Korea– brand leaders and top products are from AmorePacific and LG H&H. The increasing consumer awareness of conservationist practices and environmental sustainability is also increasing the demand for eco-friendly packaging and vegan hair care options.
Also, due in part to the changing gender norms around grooming and increased self-maintenance and self-care, a trend toward male grooming is also growing the market with men searching for specific products for hair and scalp care. South Korea's growing export market in hair care, primarily to China and the U.S., also generates new revenue sources. The competitive nature of the market means brands are competing to be the lowest price or highest quality, which has led to considerable affordability, variety, and equally valuable options for consumers. The rising trend of consumers wanting an individualized hair care regimen to follow also drives growth in the market. Overall, it appears that the hair care market in South Korea will continue to grow based on their cultural constructs, ability to innovate using technology, and adapting to the changing preferences of consumers.
South Korea Hair Care Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest south korea hair care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Product Type Insights:
- Shampoo
- Conditioner
- Hair Gel
- Hair Colorant
- Others
Distribution Channel Insights:
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Retail Stores
- Online Retail Channels
- Others
Country Insights:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the south korea hair care industry.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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