South Korea Hair Care Market Trends, Demand, and Growth Forecast 2024-2032

South Korea Hair Care Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 3.50% (2024-2032)

The advancing consumer choices as well as the growing influence of K-beauty trends globally are the factors responsible for the growth of the South Korea hair care market. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 3.50% from 2024 to 2032.

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South Korea Hair Care Industry Trends and Drivers:

The advancing consumer choices as well as the growing influence of K-beauty trends globally are the factors responsible for the growth of the South Korea hair care market. Additionally, the market is propelling owing to the rising demand for premium hair care products that focus on scalp care, anti-hair loss treatments, and hair strengthening.

The rise of multifunctional products, such as shampoos and conditioners infused with natural ingredients like ginseng, green tea, and traditional herbs, is gaining popularity as consumers seek holistic and eco-friendly solutions. Moreover, the booming popularity of hair styling and coloring products, fueled by trends in fashion and entertainment, is further driving the market, especially among younger consumers looking to express individuality through their hairstyles.

The increasing utilization of digital platforms and e-commerce is augmenting the South Korea hair care market. In addition to this, consumers are more informed about new products and trends, driving higher engagement with specialized hair care solutions with the rise of beauty influencers and the expansion of online retail. The growing focus on sustainability is also influencing the market, as consumers are opting for eco-conscious brands that use recyclable packaging and ethically sourced ingredients.

Furthermore, innovations in hair care technology, such as scalp diagnostic tools and personalized hair treatments, are reshaping the industry, offering more customized solutions for different hair types and concerns. As the country continues to lead in beauty innovation, the South Korea hair care market is expected to see sustained growth over the forecasted period, driven by a mix of traditional wellness practices, modern technology, and the expanding digital landscape.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging South Korea hair care market trends.

South Korea Hair Care Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

  • Shampoo
  • Conditioner
  • Hair Gel
  • Hair Colorant
  • Others

Distribution Channel Insights:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Retail Stores
  • Online Retail Channels
  • Others

Regional Insights:

  • Seoul Capital Area
  • Yeongnam (Southeastern Region)
  • Honam (Southwestern Region)
  • Hoseo (Central Region)
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

  • Aekyung Industrial Co. Ltd
  • Amorepacific Corporation
  • Henkel AG & Co. KGaA
  • LG H&H Co. Ltd
  • Mandam Korea Corp (Mandom Corporation)

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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