IMARC Group's report titled "South Korea Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032". South Korea wine market size is projected to exhibit a growth rate (CAGR) of 3.70% during 2024-2032.
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The South Korea wine market is experiencing significant growth, primarily due to changing customer preferences and an increasing receptivity to Western dining and drinking traditions. Besides this, the market is seeing diversification as newer generations, especially millennials, show a rising preference for wine over conventional drinks like soju and beer. Additionally, imported wines, especially from regions like Europe and the Americas, are becoming more popular, facilitated by trade agreements that have lowered tariffs and made these options highly accessible and affordable. Meanwhile, the rise of online retail platforms has made a wider variety of wines available to consumers, further fueling the expansion of the South Korea wine market. This ease of access, combined with increased consumer education through wine tastings and sommelier-led events, is cultivating a more knowledgeable and enthusiastic wine-drinking culture in South Korea.
The trend towards health-conscious lifestyles is also playing a crucial role in the advancement of the South Korea wine market, perceived as a healthier alternative to other alcoholic beverages due to its association with moderated drinking and potential health benefits. This health trend complements the growing interest in premium and organic wines, with consumers willing to spend more on products perceived as natural and of higher quality. In addition, the domestic production of wine is also on the rise, with local vineyards gaining recognition for quality improvements and sustainable practices. These factors are anticipated to continue driving the growth of the South Korea wine market, with a strong emphasis on premiumization, quality, and experiential engagement shaping consumer choices in the foreseeable future.
Leading Companies Operating in the South Korea Wine:
- Accolade Wines
- Bacardi Limited
- Pernod Ricard SA
South Korea Wine Market Report Segmentation:
Product Type Insights:
- Still Wine
- Sparkling Wine
- Fortified Wine and Vermouth
Color Insights:
- Red Wine
- Rose Wine
- White Wine
Distribution Channel Insights:
- Off-Trade
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
- On-Trade
Regional Insights:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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